When you are looking at ''C'' level service, it is important to remember what the C might stand for. The first 'C' is going to be caring. You need to care about your customer and you need to try to make their life easier. Think about how you would feel if you were in their situation. Figure out what they are going through and make sure that you put yourself into their place. This can go a long way towards helping you present the face that your customers want to see. Take a moment to really figure out what your options are going to be and what you need to do to get the reputation you are after.
The second 'C' that you need to think about is creativity. While of course, we all know that we should think about creativity in our design process, you should also think about creativity in terms of every aspect of your business. For instance, are you in a place where you are straining your brain to think about great customer service? Do they have needs that you are not meeting and how can you meet them? Is there a more interesting way for you to try things and is there another way to go about the processes that you have been working on? Take a moment and really think about what you can do to work some creativity into the way that you do things. You never know when learning to do something in a new and different way can change it all.
The third 'C' that you need to integrate is courtesy. Courtesy is one of the cornerstones of customer service, but the truth is that very few businesses will help you work with it. For instance, there are people who forget to say, 'please' and 'thank you' on a routine business, and if you can get all of your employees up to grade on it, you will be in a much better place. Courtesy, in many cases, can simply be defined as going the extra mile when you want to get the results that you are looking for. Will your employees help your customers out in this way and are they willing to take a moment to really get the results that they are after?
Take some time and really learn what it takes to have ''C'' level service; it is both easier and harder than what you might expect.